project: billboard advertisement design
agency: outfront media

Proposed static billboards.

project: product photography
agency: istockphoto/gettyimages

Photography is a big hobby of mine. Shown are several images taken in my photo studio. They are available on istockphoto. 

project: advertisement design
agency: outfront media

An ad for the University of St. Thomas Engineering. This large 34” x 21.5” backlit panel is displayed in multiple Minneapolis skyway locations.

project: collateral + brochures
agency: ranger creative

Collaborative project with Ranger Creative for Compassion International. Shown are just a few of the many (27) items from this project. My role was production—setting up templates, photo editing, making sure everything was consistent, and preparing the files for print.

project: wall cling
agency: outfront media

This large scale wall cling was created to brighten up the Outfront Media conference room. It displays well-known places from around the Minneapolis and St. Paul area. I started out with a grid system and intentionally broke it to add dimension and intrigue. I also added the Outfront colors purple and blue to the mix.

project: branding, identity, communication

The logo and identity were created to reflect the contour depths found in the artist's wooden lake carvings. The design of the brochure and certificate both echo an outdoor rustic feeling. Included is a web mockup that will soon be built in WordPress.

project: branding, typography, illustration

project: communication

The final project for a typography graduate course at the University of Minnesota. The booklet is displaying all of our letterform studies throughout the semester and how they interact with each other. All imagery shown is my own photography.

project: communication

This project consisted of designing a twelve page marketing brochure for the Emberwood apartments in Blaine, Minnesota.

project: interactive design
agency: koechel peterson & associates

Collaborative large scale interactive design project for Plato Woodwork. Consisted of designing two high-fidelity mockups to show the client before moving forward. The responsive website includes an intuitive gallery, tabbed products section, parallax scrolling, and a backend dealer area.

project: cover design
agency: koechel peterson & associates

Shown are several covers that were created by working directely with the clients to make their ideas come to life.

project: branding, print, web, video

Collaborative project with my wife consisting of wedding identity, invitations, response cards, programs, website, and reception slideshow video. Start to finish project included printing and hand-trimming. The logo/symbol was designed to reflect a representation of our growing love.

project: travel photography

I enjoy taking pictures wherever I go. Shown are several images that include travels to Egypt, Italy, New York, and the North Shore.

project: billboard advertisement design
agency: outfront media

Shown is an advertising campaign I created for Brickmania. The campaign utilizes both static and digital billboard locations in the greater Twin Cities area. The digital campaign also ran in Chicago with a few modifications to the store text.

project: cover design
agency: koechel peterson & associates

The cover design for this Christmas Amish fiction novel involved blending and stitching a variety of images together to create a unique scene to match what the client envisioned.

project: illustration
agency: koechel peterson & associates

This diagram illustration was created for The Modern Life Study Bible. It uses a combination of textures and colors that fit nicely into the creative theme throughout the entire Bible.

project: illustration

The christmas tree illustration is a personal project of mine that I created on the Wacom tablet.

project: billboard advertisement design
agency: outfront media

Shown are a couple of OOH digital billboard advertising campaigns for Maverick Drone Systems, plus a special Christmas holiday ad.

project: web development
agency: koechel peterson & associates

Key role in the design and relaunch of the Koechel Peterson & Associates website. The one-page website includes new imagery and layout that takes advantage of parallax scrolling.

project: advertisement design
agency: outfront media

A large 34" x 21.5" backlit panel advertisement designed for JB Hudson Jewelers.

project: banner design
agency: koechel peterson & associates

The 42” x 56” intro banner was designed for the Romance in Soviet Art exhibit at the Russian Art Museum in Minneapolis.

project: branding, web

A watercolor theme was the driving force behind this identity to create a soft, homemade feel to the brand. The website was designed and programmed to showcase this talented artist's work as it mimics the painter's main medium of watercolors.

project: poster, email newsletter, support items
agency: ranger creative

Collaborative projects with Ranger Creative for Compassion’s “One Meal One Day” initiative.

project: advertisement design
agency: outfront media

Large backlit advertisement for Wild Mountain displayed in the Minneapolis skyway. The empty space in the corner represents were the brochure holder is placed.

project: publication, cover design
agency: koechel peterson & associates

This 16-page publication was created each month with new art and layouts that corresponded to the articles. Many images were used to create this texture-driven magazine.

project: holiday card design
agency: outfront media

Designed a "Happy Holidays" card for the sales staff to send out to clients.

project: advertisement design
agency: outfront media

An advertising campaign pitched to Mingle that includes backlit panels along with wall and elevator clings in the Minneapolis skyway.

project: dvd design
agency: koechel peterson & associates

The design involved editing and layering many images to achieve the desired look.