I had the opportunity to shoot many skyway advertising campaigns for companies such as Apple, CarMax, Esurance, and Cuddl Duds. During these photograph sessions it is important to meter the backlit panel and surrounding area to ensure the area isn't over or under exposed. This can become difficult if the advertisement, on the backlit panel, uses white or a lighter color. You also have to take into consideration the many people that travel around the skyway. Sometimes shooting people within the picture enhances the interaction with the ad.
During the past few months, I have had the opportunity to create several advertising billboards for Maverick Drone Systems. Shown above is one that was posted earlier during the week. This particular drone is tailored towards the farmer. It has a NDVI camera that can pinpoint where problem areas of the crop are occurring so issues can be corrected. While working with Maverick Drone Systems to date, I've created two campaigns that have been running on digital boards around the metro. It's amazing to learn about the drone technology and what the capabilities are; one can only imagine where it's headed. You can check out the other billboard ads in my portfolio section.