I had the opportunity to shoot many skyway advertising campaigns for companies such as Apple, CarMax, Esurance, and Cuddl Duds. During these photograph sessions it is important to meter the backlit panel and surrounding area to ensure the area isn't over or under exposed. This can become difficult if the advertisement, on the backlit panel, uses white or a lighter color. You also have to take into consideration the many people that travel around the skyway. Sometimes shooting people within the picture enhances the interaction with the ad.