Metropolitan Skin Clinic
agency: outfront studios
Challenge
Metropolitan Skin Clinic wanted to promote their Winter Hydration treatments and seasonal bundles while increasing awareness and driving new patient appointments during the colder months. The campaign needed to stand out in a busy media landscape while clearly communicating premium skincare services and limited-time promotions.
Solution
I developed the creative for a billboard and a mobile banner ad to work together as an integrated campaign. The visual direction focused on clean, premium aesthetics that reflect the clinic’s brand while emphasizing hydration and skincare benefits during the winter season.
The creative paired elevated beauty imagery, fluid water elements, and minimal typography to communicate both luxury and clarity at a glance — critical for outdoor viewing and mobile environments.
Results
The campaign generated strong engagement and measurable business impact:
• 9,807 clicks across mobile placements
• 0.84% CTR, outperforming typical mobile display benchmarks
• 267 tracked visits to Metropolitan Skin Clinic from exposed audiences
• 28% year-over-year sales lift for the clinic’s Botox Day promotion
• 300% return on ad spend for the Winter Bundles promotion
• 0.84% CTR, outperforming typical mobile display benchmarks
• 267 tracked visits to Metropolitan Skin Clinic from exposed audiences
• 28% year-over-year sales lift for the clinic’s Botox Day promotion
• 300% return on ad spend for the Winter Bundles promotion
The client reported a significant increase in new patient appointments booked online, by phone, and in person during the campaign period. By combining high-impact outdoor creative with targeted mobile placements, the campaign successfully drove both digital engagement and in-clinic visits.
