Five Guys
agency: outfront studios
This integrated campaign for Five Guys combined outdoor digital boards and mobile banner ads to drive in-store visits and boost brand engagement across the Twin Cities metro.
The campaign delivered measurable results:
• 4,443 clicks
• CTR of 0.67% — significantly outperforming industry benchmarks
• 834 tracked visits to Five Guys locations across the Twin Cities metro
• A noticeable increase in sales reported by the client during the campaign period
• 4,443 clicks
• CTR of 0.67% — significantly outperforming industry benchmarks
• 834 tracked visits to Five Guys locations across the Twin Cities metro
• A noticeable increase in sales reported by the client during the campaign period
By combining clear creative direction with targeted placement, this campaign demonstrates how strong design, paired with smart media strategy, can directly support both digital engagement and foot traffic.
