Midwest Family Ski Resorts
agency: outfront studios
This campaign was created for two ski resort brands leveraging Outfront Media’s digital bulletins in Chicago and Minnesota, as well as eight‑second liveboards throughout the Minneapolis Skyway. The goal was to capture attention quickly and create a sense of urgency and excitement for winter travel.
Each piece was designed with a deep understanding of its environment — bold imagery, crisp messaging, and quick‑read layout — ensuring the campaign connected with its audience in just seconds. By focusing on brand consistency across platforms, I was able to highlight the unique experience of each resort while delivering a seamless, memorable experience from city to slopes.
